The Chinese Media landscape is ironically large while remaining low-key for most brands and businesses in the lower mainland. In an effort to shed light on this industry, we sat down with representatives from every major Chinese media vendor. Together, we discussed what’s working in Chinese media right now, how COVID-19 impacted the industry, and […]
Chinese Media Vendor Interviews with Periphery Digital Read More »
This interview series sheds light on the current Chinese-language advertising landscape (especially in media). We have connected with Chinese media companies in Vancouver and the lower mainland to share answers directly from the source. These are partners of Periphery Digital, and their insights will clarify the landscape, as it stands today, in a rapid-fire style.
Media Interview: Zhidao Media Inc Read More »
This interview series sheds light on the current Chinese-language advertising landscape (especially in media). We have connected with Chinese media companies in Vancouver and the lower mainland to share answers directly from the source. These are partners of Periphery Digital, and their insights will clarify the landscape, as it stands today, in a rapid-fire style.
Media Interview: Coast Mountain Publishing (WC Weekly) Read More »
This interview series sheds light on the current Chinese-language advertising landscape (especially in media). We have connected with Chinese media companies in Vancouver and the lower mainland to share answers directly from the source. These are partners of Periphery Digital, and their insights will clarify the landscape, as it stands today, in a rapid-fire style.
Media Interview: Westca Read More »
This interview series sheds light on the current Chinese-language advertising landscape (especially in media). We have connected with Chinese media companies in Vancouver and the lower mainland to share answers directly from the source. These are partners of Periphery Digital, and their insights will clarify the landscape, as it stands today, in a rapid-fire style.
Media Interview: Lahoo Read More »
This interview series sheds light on the current Chinese-language advertising landscape (especially in media). We have connected with Chinese media companies in Vancouver and the lower mainland to share answers directly from the source. These are partners of Periphery Digital, and their insights will clarify the landscape, as it stands today, in a rapid-fire style.
Media Interview: VanPeople Read More »
This interview series sheds light on the current Chinese-language advertising landscape (especially in media). We have connected with Chinese media companies in Vancouver and the lower mainland to share answers directly from the source. These are partners of Periphery Digital, and their insights will clarify the landscape, as it stands today, in a rapid-fire style.
Media Interview: Phoenix Canada Media Read More »
Marketing agencies, in our experience, often wrestle with how to approach and use industry research. While it’s easy to cherry-pick stats for the sale presentation, it’s harder to develop a sound perspective on a topic. Sometimes, we want to use research but can’t. Perhaps the team is “too busy,” or the competing priorities win over
How Our Agency uses Marketing Industry Research – Interview with CEO Read More »
