6 Tips for Building Your Brand in China
Here are 6 strategies that you can emulate to help build your brand if you’re considering the possibility of breaking into the Chinese market.
6 Tips for Building Your Brand in China Read More »
Chinese Marketing Strategies
5 Common Mistakes to Avoid When Marketing on Chinese Social Media
There are over 721 million internet users in China and of those users, some 481 million are active on social media networks like…
5 Common Mistakes to Avoid When Marketing on Chinese Social Media Read More »
5 Things to Consider Before Marketing on Baidu
The most fundamental thing any marketer who is planning to target Chinese consumers must take into account is…
5 Things to Consider Before Marketing on Baidu Read More »
The Do’s and Don’ts of Marketing to Chinese Consumers
Chinese consumers are projected to have a spending power of more than $6.4 billion by…
The Do’s and Don’ts of Marketing to Chinese Consumers Read More »
5 Things that Set Chinese Consumers Apart
Chinese consumers are expected to spend $6.4 trillion a year by 2025. To say this is a lucrative marketing opportunity…
5 Things that Set Chinese Consumers Apart Read More »
What is Content Localization and Why Does it Matter?
Thanks to the internet, barriers to entry have been all but eliminated and the ability to expand reach to a global scale…
What is Content Localization and Why Does it Matter? Read More »
7 Steps to Launching a Successful Chinese Digital Marketing Campaign
Marketing can be challenging in and of itself. Marketing to an entirely different demographic can make things…
7 Steps to Launching a Successful Chinese Digital Marketing Campaign Read More »
5 Chinese Digital Marketing Trends to Watch for in 2017
It’s hard to believe that 2016 is already coming to a close. As we look forward to and begin to prepare for…
5 Chinese Digital Marketing Trends to Watch for in 2017 Read More »
5 Essential Tips for Marketing to Chinese Consumers
The current worldwide Chinese population is estimated be somewhere around 1.45 billion, with some 50 million – or 3.7% of the global population…
5 Essential Tips for Marketing to Chinese Consumers Read More »
5 Marketing Strategies for Chinese New Year
Chinese New Year, also known as the Lunar New year or Spring Festival, is the largest and one of the most significant holidays in Chinese culture…
5 Marketing Strategies for Chinese New Year Read More »
