There are over 721 million internet users in China and of those users, some 481 million are active on social media networks like…
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The most fundamental thing any marketer who is planning to target Chinese consumers must take into account is…
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Chinese consumers are projected to have a spending power of more than $6.4 billion by…
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Chinese consumers are expected to spend $6.4 trillion a year by 2025. To say this is a lucrative marketing opportunity…
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Thanks to the internet, barriers to entry have been all but eliminated and the ability to expand reach to a global scale…
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Marketing can be challenging in and of itself. Marketing to an entirely different demographic can make things…
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It’s hard to believe that 2016 is already coming to a close. As we look forward to and begin to prepare for…
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The current worldwide Chinese population is estimated be somewhere around 1.45 billion, with some 50 million – or 3.7% of the global population…
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Chinese New Year, also known as the Lunar New year or Spring Festival, is the largest and one of the most significant holidays in Chinese culture…
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