We are
Periphery Digital.

We love team happy hours, office dogs, and memes.

Fist-bumps and high-fives are our style. We print embarrassing photos of each other and tape them all over the walls. We conquer challenges and share wins together.

We're privileged to have a diverse team from a variety of backgrounds and welcome every idea and perspective. One thing we all have in common: The work we do means a lot to us. We're building a culture where our people will be able to work from anywhere they want, enjoy a rich, fulfilling career, and have time to recharge and spend with family and friends.

Our Values

We are committed to consistently maintaining...

Communication

We adapt to different communication styles to ensure clear and concise messages. Open and transparent communication builds trust and relationships. Collaboration is key to ensuring clarity when direction isn't clear. Effective communication is vital to our success, and we continuously work to improve our skills.

Get Things Done

We prioritize outcomes over process and hold ourselves to high standards. Being assertive is crucial to our success, and we take the initiative to act without waiting for permission. Mistakes happen, but we believe in learning from them and taking risks to move forward. We aim to create a culture of accountability and support each other in achieving our goals. Our focus on results and innovation sets us apart.

Inclusion

We work towards building a workplace that is empathetic and values everyone's contributions, providing equal opportunities to all. We make a conscious effort to steer clear of negativity and conflict, fostering collaboration to achieve our objectives. We believe that building a cohesive team is a collective responsibility, and we consistently strive to enhance our culture of inclusion.

Growth-Minded

We have a growth mindset that drives continuous self-improvement and pushes us out of our comfort zones. We believe in taking risks and seeking new challenges to grow personally and professionally. Learning is a lifelong pursuit, and we provide opportunities for development to our team members. Our culture celebrates curiosity, and we constantly strive to improve. Our growth mindset sets us apart, and we're committed to fostering a culture of growth and learning.

Gratitude

We value our colleagues and clients and never take them for granted. Staying humble and grounded helps us build solid relationships and trust. We make a point to show appreciation and gratitude daily because it fosters a positive work environment and keeps us motivated. We encourage everyone to express gratitude openly and frequently to create a culture of appreciation that sets us apart.

Ownership

We believe in being accountable and resourceful. Every job is manageable for us to tackle, and we approach our work with a can-do attitude. We act with integrity and take pride in doing the right thing, even when challenging. When faced with a problem, we focus on solutions rather than dwelling on the issue itself. We also understand the importance of owning our actions and their outcomes. We act as if our efforts are being watched by someone we respect and aim to deliver our best daily work.

The Periphery Team

We’re Awesome

(and older than we look)

Alex Wan

CEO & Co-founder

Alex is our resident visionary and connector. Alex’s passion for entrepreneurship and implementing non-conventional ideas has been a catalyst for Periphery’s explosive growth.

Alex spends his spare time lifting and putting down heavy weights, while also trying to convince everyone that epsom salt baths can cure every ailment. It’s the office tradition to gift him multiple containers of epsom salt on his birthday.

Marjo Ruokamo

President & Co-founder

Marjo is a motivator and a quick problem solver. She helps team members to discover their abilities and use their strengths to grow both professionally and personally. As a leader she believes in challenging the status quo and building a purposeful life filled with positivity. She loves pine trees, telling bad jokes, and eating copious amounts of chocolate.

Leon Ng

Partner

As the founder of an award winning creative visualization agency and Canada’s only 24/7 Real Estate Television Network, Leon has left his mark on the entrepreneurial world and broadcasting industry. His strategic partnerships and media expertise support Periphery’s continued growth and exuberance.

Kessie Xu

VP of Client Services

Kessie is an expert in digital strategy and paid media. She leads our account based operations to execute campaigns, refine internal processes, build client relationships, and provide mentorship for the team. As our resident foodie, Kessie knows all the best Happy Hour places and will always have recommendations on hand for your next date night. She also loves making memes and pranking the office.

Danwei Ma

Senior Account Manager

Fluent in English and Mandarin Chinese, Danwei acts as a bridge that connects the two languages and cultures for her team members and clients. She has a background in Journalism and holds a degree in Media Studies from UC Berkeley. Danwei has a passion for investment funds and dreams of generating enough passive income to open her very own Disney World. Dream big or go home right?

Miller Zhang

Account Manager

Miller brings over 7 years of sales/account management experience from the digital media and software industries to Periphery.

When not at work, you’ll find Miller hiking in the great outdoors, catching up on the latest Drag Race episode, or looking over the stock market and real estate investment opportunities. A huge Game of Thrones fan, Miller has 2 dragon tattoos as a tribute to his favourite series. Xiao Long Pao (soup dumplings) is his favourite food.

Chloe van der Meer

Account Manager

Chloe is a digital marketing specialist who brings a fresh and data-driven perspective to help her clients achieve their marketing goals. She holds a degree in Film and Media Studies from Queen’s University and a Post-Graduate Certificate in Digital Marketing Communications.

As a Spotify-confirmed ABBA super fan, Chloe can be found with any of their albums on repeat all hours of the day.

Alexandra Kharytonova

Project Manager

Alexandra is a dynamic marketing specialist and accomplished project manager with a truly global perspective. She has lived and worked in various countries and brings a wealth of international experience to her role. Her diverse background and expertise make her a valuable asset in navigating the complexities of today's global marketplace.

Alexandra is known for her adaptability, cultural awareness, and ability to drive successful marketing campaigns and projects.

Helena Fung

Project Manager

With 7 years of experience in digital marketing, Helena is adept at leading projects from start to finish, helping businesses establish strong brand identities and engaging potential customers. She brings a well-rounded perspective and a wealth of expertise to every project.

Besides her professional life, Helena is a passionate chef who delights in crafting new recipes for her loved ones and her pet cheetah. This illustrates her unwavering dedication to both her culinary pursuits and her career.

Claire Hsieh

Junior Project Manager

As an enthusiastic digital marketer, Claire is the everyday point of contact between clients and the peripheral team. With a background in sustainable business development and experience coordinating marketing efforts in architecture design and custom home building, Claire has a deep understanding of the construction industry.

Away from her laptop, you can find Claire exploring new restaurants in town and testing her taste buds on the latest culinary delights.

Melissa Fung

Project Coordinator

As a dynamic marketing specialist with extensive experience in the FMCG industry, Melissa excels in branding and marketing campaign coordination. Passionate about creating impactful content, she brings strategic thinking and ensures the smooth execution of every project.

Outside of work, Melissa loves to travel and explore new cultures, finding inspiration in different parts of the world.

Helen Liu

Content Marketing Manager

A passionate marketing professional fluent in both English and Chinese with over 6 years of experience in advanced copywriting, translations, and marketing strategies. Helen is a content superstar that helps our clients connect with their target audiences, raise brand awareness, generate leads, and drive conversions.

She has a Masters of Arts in Global Communication from both SFU and Communication University of China, and has a strong interest in studying mass media, pop culture, and their impacts on current social issues.

Michelle Wang

Content Specialist

Michelle is a content specialist with over six years of expertise in copywriting and translation. She is keen on leveraging RED for brand engagement and holds a Master’s in Marketing from France.

Michelle is passionate about travel and excels at crafting unique itineraries and discovering distinctive accommodations. As a sports enthusiast, she follows NBA games, cherishes Kobe Bryant as her favorite player, and enjoys pursuing adventurous snowboarding trips.

Rosanne Wong

Design & Operations Manager

Rosanne has an extensive background in design, interactive arts, and digital marketing. She is also a low-key tech genius and our one-woman IT team. Some of her other skills include consuming a never ending supply of chips, and shaming all those who do not follow the file naming protocols in our Google Drive.

Michelle Xia

Graphic Designer & Illustrator

Michelle is a creative problem solver with experience across Chinese and Western media and has a passion for elevating brands through visual design.

She received her master's degree in Communication Design from Pratt Institute in New York. She is also the winner of the 2017 and 2019 American Graphic Design Awards. If you don't see her at work, you'll find her with her little one at the playground.

Cindy Repaja

Digital Designer

Cindy is a seasoned multimedia designer with a strong background in print and digital platforms. Before relocating to Canada, she had worked in the vibrant environment of Singapore, crafting diverse and brand-targeted marketing campaigns.

When away from the screen, she enjoys nature walks and is always on the lookout for fresh experiences.

Felix Chiu

Digital Marketing Manager

Felix is a digital marketer who is data-driven and has more than 5 years solid foundation in online advertising. He has worked for media agencies as well as in-house teams. He focused on marketing growth strategies, customer successes, media buying (including Google Ads and Meta Ads), optimizations, and reporting.

Outside of work, Felix enjoys watching the NBA (Dwyane Wade is his favorite basketball player), traveling around and learning Japanese culture.

Kelvin Wong

Senior Digital Marketing Specialist

Kelvin has 2 years of experience in digital performance marketing. Before he moved from Hong Kong to Vancouver, he worked for the global media agency Dentsu and interned at the public relations agency BCW Global. The key clients that he worked for are Dropbox, HSBC, DBS Bank, AliExpress, and VF Corporation.

Jonathan Reeve Espinosa

Digital Ads Operation Manager

Jonathan combines strong technical skills with years of digital marketing experience. Guided by his 'prioritize and execute' philosophy, he excels in driving successful digital marketing campaigns.

Away from work, Jonathan's love for outdoor activities like kayaking and archery recharges his creative and problem-solving skills.

Simon Benham

Media Supervisor

With a passion for spontaneity and creativity, Simon immersed himself in improvisation, honing his skills as a performer. His musical compositions found their way onto TV and radio, bringing a melody to countless ears. His journey led him to the realm of media, where he garnered invaluable experience.

Now, with enthusiasm in his heart, he finds himself at Periphery, eager to contribute and create.

Maria Garrido Marguery

Director of Finance

She majored as a CPA and is passionate about numbers and challenges. She loves to teach and encourage others to be the best version of themselves. She always tries to find new ways of doing things faster, easier, and funnier!

Maria is a sports addict, which keeps her energy up. She is a mom to an amazing 4-year-old son, so she constantly multitasks among different things.

Delfina Polinelli

Financial Operations Analyst

Delfi is an enthusiastic & analytic accounting professional who loves to learn new things and figure out new ways to make daily tasks more efficient.

In her free time, she likes to go on walks, doing pottery and trying out new restaurants.

Cintia Lopez

Accountant

Being an accountant and a graduate in administration, Cintia likes to know the heart of the businesses, planning and think outside the box.

In her free time she enjoys going for a walk with her dogs and sharing moments with my family and friends accompanied by good music.

Fiona Fu

HR Manager

Fiona has over 10 years of HR leadership experience in global settings. She excels in building HR frameworks, supporting multicultural teams, and aligning HR strategies with organizational goals. Fiona is passionate about driving business success through people's success.

Outside of work, she enjoys snowboarding, skiing, golfing, swimming, and recently yoga, meditation, running, and hiking. As a mom to a 6-year-old, she balances her career and personal life with energy and enthusiasm.

Ariana Aristorenas

EA to the CEO and Office Assistant

Ariana is a self-driven woman with a bachelor's degree in Broadcasting. She started her professional career in the public administration of her local government, and later transitioned into the corporate and digital world. Her five years in the administrative industry have been productive due to her resourcefulness, keenness, and communication skills.

As an ambivert, she enjoys spending her day at the beach, going on road trips, watching TV series, and playing her favorite e-games.