Pedalheads

Connecting with a Chinese audience where they live online.

Project Scope

WeChat account creation and management, media buys through Chinese vendors, website translations

Pedalheads is an organization that offers various summer camps for kids across Canada and the USA. Programs include bike, swim, and sport programs with an emphasis on giving back to the community at each class.

Pedalheads had a hard time connecting with Chinese parents, and so they came to Periphery to execute their Chinese campaigns to reach this audience.

Our Process

Prior to getting to work, we determined Pedalheads goals, unique selling points, risks, targets, and expectations to ensure our objectives were aligned to get the best results possible. We developed a timeline with checkpoints and frequent account optimizations to keep on track with our client's goals.

Deliverables

Pedalheads trusted Periphery to create an Official WeChat Account with ongoing posting and reporting on results. Strategic media buys through Chinese vendors and culturally-fluent website translations tied everything together, allowing Pedalheads to reach their desired audience.

WeChat Banner Ads

WeChat Advertorials

Translations

Results

During Chinese New Year, Pedalheads' WeChat following grew 1582%. Although following understandably slowed during COVID, follower growth was still net positive, indicating serious brand interest.

55,600+
Landing Page Traffic

304
WeChat Followers

47,640
Advertorial Views

949,620
Impressions

96,00+
WeChat Banner Ad Clicks

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