Kin Collection
Learning to navigate real estate marketing through a pandemic
Project Scope
Strategy, content, translations, design, Facebook Ads, Google Ads, media buys for print and digital
Kin Collection by Beedie Living is made up of 124 family homes located in the central but peaceful South Burnaby neighbourhood. It features four types of homes intended for buyers at every life stage.
However, the time of Kin’s launch was during the peak of COVID-19, bringing great uncertainty to the selling landscape.
Our Process
Beedie knew that families were looking for more space post COVID-19, and wanted their outdoor amenities highlighted in their advertising. Periphery dove into their brand and constructed a Chinese marketing strategy consisting of buyer profiles, project name analysis, events, and more, creating goals aligning with their objectives for the project.
Deliverables
Beedie knew that families were looking for more space post COVID-19, and wanted their outdoor amenities highlighted in their advertising. Periphery dove into their brand and constructed a Chinese marketing strategy consisting of buyer profiles, project name analysis, events, and more, creating goals aligning with their objectives for the project.
Social Ads
Google Ads
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